I had no idea there were so many generic versions of I Can’t Believe It’s Not Butter. Fabio could be getting wayyy more action.
But these brands go way deeper down the rabbit hole – because it’s not just that they can’t believe it isn’t butter, they aren’t even sure whether it is!
Is it butter?
WE DON’T KNOW!
1. Could it be?

Photo Credit: reddit
2. But is it?

Photo Credit: reddit
3. Legit not sure…

Photo Credit: photobucket, prettyandhigh
4. Is it tho??

Photo Credit: reddit
5. But is it a real butter memory?

Photo Credit: reddit
6. No way!

Photo Credit: esato
7. Is it not???

Photo Credit: boingboing
8. Hang on, I’m trying to

Photo Credit: boingboing
9. But was it?

Photo Credit: reddit
10. But what is it tho?

Photo Credit: reddit
11. IT COULD…

Photo Credit: Instagram
12. Believe I can’t

Photo Credit: livejournal, elysesewell
I’m not sure what butter even is anymore.
I’m gonna need some time alone.